Kudumbashree over the period has demonstrated the feasibility of promoting a large number of enterprises that have the ability to scale up operations, in terms of employment opportunities and income generating potential. These enterprises function in diverse areas like production, restaurant, retail and rural products distribution across Kerala. Successful models like Café Kudumbashree, Amrutham Nutrimix and Apparel Parks in various districts of the State have proved ample scope for setting up of enterprises having brand value, sustainable income and providing specialised services. Kudumbashree NRO has been working in more than nine states in the area of micro enterprise development through community based support system under Start-up Village Entrepreneurship Programme (SVEP) & Micro- Enterprise Consultant (MEC) project. Pilots in different States as part of Kudumbashree-NRO’s support to SRLMs show that there is potential for adapting/replicating scalable enterprise models in partner states.
Kudumbashree NRO as National Resource Centre (NRC) for Promoting Scalable Enterprises
In this context, Kudumbashree National Resource Organisation (KS NRO) will set up National Resource Centre (NRC) for building micro-level support systems for establishing value creating village enterprises across different States. It will identify and create a resource pool of persons having experience in specialised services (café, organised apparel making, food processing, marketing and distribution) and work with the community institutions. NRC will develop standard operating procedure and protocols, capacity building modules and handholding systems for scalable enterprises. Trainers (Resource Person from SRLM) from partner states will undergo intensive classroom as well as practical training given by the National Resource Centre established by Kudumbashree NRO.
To set up a Resource Centre for Scalable Enterprises at the national level and develop Regional Centre for promoting scalable enterprises in partner states for providing regular inputs for propagation of scalable enterprises in various states in a sustainable manner.
Key Features of National Resource Centre (NRC)
- Training and Resource Centre
- Centre will have well-qualified/experienced trainers and sector domain expert along with community professionals
- NRC will develop standard operating procedure and protocols, capacity building modules and handholding systems for scalable enterprises
- Support partner SRLMs in developing their capacities by creating State level Resource Persons and establishing Regional Resource Centre.
- Support partner SRLMs in developing State-specific protocols, capacity building modules and handholding systems to support large-scale promotion of Scalable Enterprises
- Develop Shelf of Projects with Model Business Plan
- Develop Exposure Sites
Partnership with Jeevika for establishing Institutional Canteen
Among the first of its initiatives, Kudumbashree NRO and Bihar SRLM ‘Jeevika’ has agreed to do pilot of institutional canteens in Bihar. World Bank, which has been extending financial and technical support to Jeevika to enhance social and economic empowerment of the rural poor in the State, has also been involved in the implementation of the project. On October 10th the first canteen was inaugurated at Hajipur Sadar Hospital, a 150-bedded district hospital in Vaishali. The canteen is being promoted under the brand name “Didi Ki Rasoi” and run by a group of 10 SHG members. A team from KS-NRO was involved in extending support to Jeevika which included screening and selection of SHG members from the community network, developing training modules, capacity building of the members, developing standard operating procedures for running the canteen and handholding support for an initial period. NRO team comprised of Mentor, resource persons from AIFHRM and professionals.
Participants being welcomed at the training session by Jeevika and Kudumbashree team
Siddharth Chaturvedi of World Bank interacting with participants at training centre Vaishali
Grooming & personal hygiene session
Didi ki Rasoi at Sadar Hospital Hajipur
Hospital canteen inaugurated by Additional Secretary MoRD, RD Secretary Bihar, CEO Jeevika,
District collector and Joint Secretary Health society
The SHG Women who will be running the canteen